about her
to pay attention, this is my never ending work.
Hey, I’m Jo!
I’m a storyteller, but I don’t tell stories, I use them.
A Lisbon-based photographer and videographer whose work
transforms stories into sensory experiences.
I don’t work with specific areas,
I do work with the human side of each one.
With a background in photography and a deep sensitivity to people and spaces,
I capture emotions through a very special attentive observation.
Curious, lo-fi, dreamy, sensitive, organized and kind. I live on simple things, small groups, comfortable silences, desires in process and music for movement.
And at the heart of my creative process lies
a simple yet powerful commitment:
To pay attention — a never-ending practice that
shapes everything I see and create.
PASSIONATE ABOUT UNDERSTANDING LIFE,
TAKE FULL ADVANTAGE OF IT & LIVING WITH EMPATHY.
Today, I dedicate myself (a lot) to — living with purpose, investing in who I am, what I can provide even better,
and to getting to know myself a little more every day (a lot thanks to each project I collaborate on.)
I dedicate myself to each collaboration as if they were mine from scratch, but only for the care and attention.
I can transform into images what my clients explain in words and it has been delightful to deliver dreams
in the form of images.
WHAT I WORK WITH,
Not your project,
brand or product,
but what’s behind it
— YOU.
Most people think content starts with what they offer.
But the real gold is somewhere else. It’s in who they are.
What you do is just a result of that — your thoughts, your values, your story, your way of seeing the world.
People don’t connect with services or products. They connect with emotions, perspectives, struggles and victories.
That’s why, when I create content, my focus is never the product alone — it’s the human in front of my camera.
Because connection comes first.
Everything else follows.
If this resonates,
let’s create from that place.
(And I love to listen.)
“I don't really have any control over what's going to happen...
it's more an experimentation and waiting for that moment, when your breath gets taken away.
It's an exciting, exhilarating thing when it happens...
But it's not anything to master.
You just have to recognize it and protect it from evaporating.”
The Rick Robin Philosophy