about her
to pay attention, this is my never ending work.
Hey, I’m Jo!
A photographer and filmmaker based between Coimbra and Lisbon, Portugal.
For over a decade, I've been making images across photography, video and film, working with people, brands, artists and projects in Portugal and beyond.
My work moves between the commissioned and the personal, the observed and the constructed, the still and the moving.
What connects it all is not a particular format or subject, but the way I look at things.
And at the heart of my creative process lies
a simple yet powerful commitment:
To pay attention — a never-ending practice that
shapes everything I see and create.
I like things with texture.
Things that feel lived in,
imperfect, honest and
a little unexpected.
I don't believe everything
needs to be polished to be
beautiful, or that every story
needs to be told loudly.
Sometimes it's the pause.
The glance.
The awkward laugh.
The way someone moves when they forget about the camera.
That's usually where I want to be.
I'm curious by nature and probably notice too many things. I collect photographs, films, music, places and small moments that stay with me. I like long conversations, being close to water, travelling, making things, working with people and finding meaning in things that might otherwise go unnoticed.
I'm still learning how to pay attention — to other people, to the world around me, and to myself.
It's a never-ending work.
Interested in people.
In bodies, movement
and relationships.
In places and the traces
they leave behind.
In the things that happen
between what is said
and what is felt.
People are never just subjects to me.
They bring their histories, gestures, contradictions,
awkwardness, humour and everything they
don't necessarily know how to put into words.
I'm interested in that.
In creating enough space for people to feel
comfortable enough to be themselves,
and paying enough attention to notice
what happens when they do.
